Improving your product pages should always be at the front of your mind. This is one of the first places that your customers will start to consider making a purchase from you.
Your product page needs to convey a lot of information:
- The benefits and features of your product
- Specifications and dimensions
- Photos and videos showing your product in action
- Build customer trust
It is the last items that we will be discussing today. Anything you can do to show your customer that they will receive exactly what they expect, when they expect it, without getting scammed is crucial to building a long term, profitable eCommerce store.
But this is easier said than done.
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What are trust badges?
Trust badges are an easy way to convey to your potential customers that you are a serious company that prides itself on quality. There are numerous different badges that you can display but they all have one purpose – to convey trust.
This can range from:
- A list of the trustworthy payment providers that you accept
- The security protocols that your website uses to protect their privacy and credit card data
- Press mentions from highly authoritative sources that pass on their trustworthiness to you
- Any awards that you have won which pass on the authoritativeness from the judges/organization
Adding trust badges to your product page is an easy way to help show to your customers that you are not just a random website, but a serious organization that cares about their satisfaction and have made actions to protect them.
What impact do trust badges have on conversion rate?
It all sounds good in theory – but does it actually work?
- Visual Website Optimizer put a “30 Day Money Back Guarantee” badge and saw a 32% increase in sales
- Red Door saw a 90% increase in sales with a free shipping badge
- 2BigFeet saw a 50% increase in sales with a free shipping badge
- Comscore saw a 16% increase in sales with a free shipping badge
- Virtual Sheet Music got a 13% increase in sales from switching to an SSL certificate
Building Customer Trust
Focusing on how your potential customers trust you is a worthwhile exercise. This comes from multiple sources including:
- Your social media presence and whether you have any social proof
- Testimonials and reviews from real customers including people who have had poor experiences that you have fixed
- Whether your store’s design looks professional or not
- Whether you have spelling or grammar mistakes
- Whether you ship products from inside the country or directly from overseas
There are so many low quality drop shippers or companies that pump out low quality products that customers have become resistant to trust store’s they haven’t heard of. This means that you need to do everything you can to show them that you are a real person, a real company, a real retailer – and that you will provide an exceptional product with exceptional service.
Trust badges are certainly not the only way to do this, but they are an easy way to put your achievements and actions in front of them.
Trust badge apps
There are a bunch of apps on the Shopify platform that will apply trust badges to your product pages. Some of the better ones include:
The starting app of choice for any eCommerce store owner interested in installing trust badges should be Trust Hero.
It is completely free, has a wide range of badges available, is easy to install, and will give your conversion rate a positive increase.
Trust Hero is used by over 20,000 Shopify stores and has over 600 positive reviews, so you know it works.
I have used Booster Apps on my own stores and certainly suggest giving it a fair go. It is incredible easy to install – you don’t need to worry about coding or complicated processes.
This app comes in two version, free and premium.
The free version comes with 145 different trust badges to choose from. You can adjust the color and sizes of the individual badges. It allows up to 250,000 page views per month on this plan (and if you are getting 250,000 page views in a single month then you can afford to splurge on the premium version!)
The premium version has over 670 different badges! If you can’t find what you are looking for in this range then you aren’t looking hard enough. It also comes with a drag-and-drop editor for easy customization of position within your theme without having to adjust the code.
The final app we have selected for this list is TrustedSite. There is a free version but it only allows up to 500 visits per month, which you will consume very quickly.
There are multiple versions about that depending on how many page views you get, but the pricing is significantly more than the other options.
The benefits are you have access to the TrustedSite badge, as well as McAfee and Shopper Identify Protection – these give your customers significant additional trust in your professionalism.
Coding Trust badges
If you don’t like the idea of paying a fee every month for years to come, then you can also pay a one off fee for a developer to add some code to your template.
There are plenty of developers who could easily do this for you. One of the simplest ways is through GetCarson, who will complete small coding jobs at a fixed cost.
You know what you get and how much it will cost.
If you end up eliminating a small fee every month with a one off payment, then this can give you an annual boost in profits – which should always be high on your list of priorities.
HeyCarson is an example of that service that provides simple Shopify tasks at one-off tasks such as installing Trust Badges.
DIY Trust badge with code
If you don’t want to use another app that might slow down your site or cost you money, then you can look at coding the trust badges yourself.
As always I give this piece of advice regarding changing the code if you aren’t a coder:
- Changing the code of your store’s template can break it if you don’t know what you are doing
- Is it going to take you a long time to figure out how to code this change? If so, then is this the best use of your time to improve your store?
Sometimes it is actually more cost-effective to just pay a small fee to get it coded properly than wasting 10 hours of your limited time that could be better spent on generating content, or making more products, or tweaking your advertising campaigns.
Here is a great starting point for coding your own trust badges in Shopify.
That brings me to the end of this blog post about adding Shopify trust badges to your product pages. I hope this has widened your view of customer trust factors in general. I’m sure there are plenty of other aspects of your website that you have noticed can also be improved from a trust perspective.
Trust badges are a simple and easy win. The more quick wins you can add up the better your next month’s revenue and profit will be.
If you have any questions then please leave a comment below. I love to interact with my readers and look forward to any comments you have regarding improving the conversion rates of your product pages.