Are you done using the same old techniques of photography and the same old pictures to showcase your business? Do you wish to spice up your photography and advertising game? If you are nodding in yes, then you are exactly at the place you need to be.
In this article, we are going to discuss some of the very best and easy DIY product photography tips. So, stay here and keep reading.
Starting an online shop or an offline business? For that, the very first that you will need is amazing pictures of your products. But you are worried about the pictures not being up to the mark? Worry not we are just here to help you. Preferably, you should take the help of a professional and experienced photographer to shower the magic.
But in case you and your budget are not on good terms, or you have a little bit of experience in photography, then you can surely try out some of the very amazing DIY ideas.
So, here are some of the very best and easy DIY product photography tips. Also, if you’re low on budget, then too they are just perfect!
Table of Contents
Shoot in proper lights
To click a perfect picture, the very first thing that you’ll need is the right amount of light. Mostly, the natural lights work the best for clicking any kind of photo. That is why they should be given preference.
Most importantly, doing the photoshoot of your products in the afternoon when the sun is high will be a perfect time as you’ll get great results. One thing that you must remember is, the amount of light doesn’t matter, what matters is the equal distribution of light in every portion.
Soft shadow / Hard Shadow:
The soft shadows are generally created when the subject is smaller than the light source. Whereas the hard shadows are generally made when the size of the subject is greater than the light source.
So, when you need soft shadows then go outdoors or near the windows. Also, make use of the flash diffuser to avoid the hard shadows.
Try a Lightbox
If you are still having trouble getting the lighting correct, then a great method that I have had success with is a lightbox.
This is simply a box made from a white fabric with built in lights. This reflects the light from multiple angles and creates a photo without strange shadows or unusual colors.
Light boxes are available from most photography stores or online – just make sure you get one that is a suitable size for your products.
If you intend to add more and more products over time, then investing in a light box is a valuable idea.
Use a White Background
No doubt, the white background looks classy and perfect in any picture, most importantly in the business pictures. The reason why the white background is preferred is that it gives a clear focus on the image.
There are several ways to create a white background such as you can place a white paper or a white cloth on the background. Or you can shoot with the background of a white wall.
This way, your product will get maximum attention from viewers.
Get The Angles Right
Angles are also one of the most important factors that you must consider while taking photos. take the photos by making unusual angles. Try to take close-ups and photos from different angles to show the details of your product. You don’t know when and what angle will make your product worth the buy.
So for that reason, photograph from different and unusual angles.
Also, keep in mind that you need to show the true size, quality, and shape of your product to assure customer satisfaction and sales as well.
Keep It Stable
The one thing that determines the quality of a picture is the way it gets clicked. If the camera isn’t stable then the picture will be blurry. Anything can disturb the quality and Focus of the picture, be it a little vibration or any kind of movement.
Besides, the more close you come to an object, then the motion blur turns out to be so obvious.
For keeping it steady, you can take the help of a tripod. A tripod helps you in getting the perfect picture by ensuring that your camera should stay stable.
Also, if you can spend some more money on buying the tripod, then it will be more than perfect because it will add sharpness to the pictures.
In addition to this, you can make use of the timer of your camera for gaining stability.
Filtered pictures and all are good but natural pictures are the best! So, make sure to be as real as you can. Try to take the pictures more realistically and naturally. For instance, you can take the picture of a coffee cup in your garden with trees all around.
Also, if you’re taking a photo of cloth or fabric, then it will look more good and appealing if they’ll see a person wearing the same clothes. That means you can do a model shoot for advertising clothes.
This way, all the potential buyers will have a quick idea about the product they wish to buy.
Show more details and features
When you are doing a shoot for your business, then you need to do all the possible things to make them appealing and successful. There are many sites where they just show one time and write that other color options are also available. That’s wrong! If there are more color options, then you must show them to the buyers to make them satisfied.
Also, make sure to click a picture of the product from every angle and in all the colors and designs. Most importantly, just don’t post just one picture instead add three to five pictures of the product. By doing so, the chances of sales are higher than usual.
Try an Instagram Filter
If you have tried diferent lighting, backgrounds, shadows, and angles and are still not happy with your photos then try applying an Instagram filter.
If it is good enough for a selfie then it is good enough for a product photo.
You don’t need to post them to Instagram, just apply the filter and right click to ‘save as.’
This might just be enough to soften the focus, blur some shadows, and just give the entire photo and in turn your store that professional look that translates into higher customer trust.un
Don’t Rush to Delete
What most people do is they end up deleting the good pictures because of doubts. But that’s just not right! Sometimes we can’t decide if a picture is good or not by just a glance. That is why don’t delete them by just seeing them once.
In place of it, be patient and then see them on your computer screens. That will be much better! Because sometimes, pictures look good on the computer but not on the phone!
There are also other uses for photos whether it is for social media, email marketing, newsletters, retargeting ads. Having excess photos filed away is extremely useful.
Just because some photos are not good enough to be our main product hero photo doesn’t mean they can’t be used somewhere else.
There we go! That was all about some of the easiest DIY photography tips for your products. So without delaying more, fuel up your photography game and yield its benefits.
Photography is a skill that takes time to master, unfortunately modern customers have very high expectations. Improving your photography will almost certainly increase your conversion rate and hence your revenue.
If you are looking for actions to take that would improve your profitability then product photography is often towards the top of the list.